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Off The Shelf: What a difference a label makes
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Off The Shelf: What a difference a label makes

When Traina Foods launched a premium ketchup made from sun-dried tomatoes, the innovative company decorated its HDPE bottle with a gorgeous full-body shrink sleeve label to set its product apart from the "sea of red."
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Materials Product Brief
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Multisorb Technologies: Oxygen absorbing packets for jerky products

Designed to keep jerky products with a water activity level less than 0.85 fresh longer than atmospheric, gas flushing and vacuum packaging alone.
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Materials Product Brief
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Ampac: Single-serve snack food packaging

The E-Z SnackPak from Ampac is a unique and convenient flexible pouch packaging solution for single-serve snack foods that transforms into a serving tray upon opening to provide an alternative to the typical single-serve v f/f/s snack food bag.
Package Case Study
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Vibrant packaging illuminates the flavor of allergy-free foods

A new line of allergy-free foods from U.K. company Tanfield uses bright colors and ingredient icons for its packaging to convey that allergy-free is more than ‘free-from.’
Package Case Study
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A bold new design for Cadbury Hot Chocolate

Mondelez’ Cadbury Hot Chocolate portfolio gets a makeover that helps reinvigorate the brand’s legendary status, while making it easier for consumers to navigate the brand on shelf.
Package Case Study
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Heart symbols convey health credentials of oat-based cereals

Package graphics created for the Saffola brand of oat-based cereals are designed to convey the optimism of the brand for health-conscious Indian consumers.
Package Case Study
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New pack design for veggie-based muffins and soufflés debuts

Garden Lites updates the graphics for its cartons of vegetable-based muffins and soufflés to highlight the products’ nutritional benefits and provide appetizing product photos.
Materials Product Brief
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Fabri-Kal: Environmentally responsible packaging for mushroom growers

New Mushroom Tills made from high density polyethylene feature 25 percent less plastic.
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Off The Shelf: Clear plastic can for sardines
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Off The Shelf: Clear plastic can for sardines

From Brivais Vilnis of Latvia comes a replacement for the metal tin: an injection-molded PP retortable container with barrier delivered via in-mold labels.
News
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European researchers work to develop biodegradable dairy packaging

Spanish nonprofit research organization works with companies from five European countries to pioneer a biodgradable material for dairy that stands up to thermal requirements.

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