Kudos to Tualatin, OR-based organic food and beverage company Pacific Foods for taking a proactive approach to the challenges of food waste and food insecurity in the U.S. Last August, 2,000 cases of soup rolled off the lines at Pacific Foods, but they weren’t heading to the grocery store.
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A brand update, with color cues for flavor, fresh product imagery, and the use of QR codes, gives Pacific Natural Foods' packaging for soup broth and non-dairy beverages a stronger, more uniform appearance on shelf.