Managing partner Michael Cox believes his Star Canyon Restaurant has succeeded partly because of the way it capitalizes on its unique Dallas setting. Until recently that meant menu and decor for the most part.
This year's FPA awards recognized converters for packages that permit product viewing--even touching the product--without compromising package integrity. Reclosable and/or stand-up pouches drive into new product categories.
Long known as a marketer of frozen bakery products, Chicago-based Sara Lee Bakery has expanded into a number of new nonfrozen categories. In its current test of a new bagel chip product, it's relying on some powerful packaging to provide protection and sharp graphics.
"Sparkling hologram bags that practically glow on the shelf to catch shoppers' attention." That's how Brach & Brock Confections describes the packaging for its new Street Sharks Gummy Candies and Batman & Robin Fruit Snacks and Gummy Candy.