Start-up company Dr. McDougall's Right Foods had lofty targets for packaging speed and accuracy. So it invested heavily in sophisticated packaging equipment before it even had a product ready for the marketplace.
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Bagging equipment helps El Jawhara develop a strong presence in Egypt's rapidly growing snack food market. The equipment is expected to provide a three- to four-year payback by economically producing high volumes of bagged snacks.
Pillsbury Canada Ltd.'s recent overhaul of its Refrigerated Baked Goods Business was more than just skin deep. Larger portions, increased product offerings, and an aggresive advertising campaign were all part of an effort to stir this sleeping product category.