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Method_Waterfall
Feature Article
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Five lessons for building great packaging

Today’s purchasing decisions are made quickly. Here are some ideas for conveying your brand’s story while also standing out and educating consumers.
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42 Best Package Designs
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Talking palette. SI readers who reviewed 15 new packages were drawn to those that made product use easier, and one of them was S
Feature Article
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Taking innovation to the extreme

Product concept and package structure remain strong companions, and some recent packages take it further through waste minimization or added convenience.
Section shift. Duane Reade's Apt 5 brand has moved out of the cosmetics department and into household cleaning products, where i
Feature Article
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Duane Reade finds a cure in private label

The drugstore chain’s private-brand sales double as redesigned stores, repositioned brands, and feels-like-home package designs win back New Yorkers with ‘attitude.’
Lays_potato_chips
Package Case Study
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Five best practices for shoring up your package's backside

The back panel is more than just a placeholder for the ingredients label. It’s an underutilized area of the package that can sell an engaging brand.
Feature Article
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interpack 2011: altbier, spargel, and so much more

It’s the largest packaging show in the world and will unveil a number of new pavilions, including a Save Food congress developed in cooperation with the UN.
Feature Article
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Medical device pathway gets touch-ups

It might soon get easier to be OK with the 510(k).
Package Case Study
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New compostable snack bags are easier on the ears

Look out Frito-Lay! Boulder, CO-based snack food manufacturer Boulder Canyon Natural Foods may have cracked the compostable snack chip-package challenge.
Corazonas_chio_bag
Package Case Study
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Snack bags' single graphic message signals cholesterol reduction

Heart icon, mouth-watering photography, and effective use of white space keep the focus on the good-for-you and taste messages for Corazonas chips and oatmeal squares.
SunChips_bag
Package Case Study
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SunChips relaunched in quieter compostable bag

‘Rubber-like adhesive’ said to reduce the bag’s crinkling sound by 15 decibals.
OFF THE SHELF: Safeway scores with own-brand salty snacks
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OFF THE SHELF: Safeway scores with own-brand salty snacks

Jim George shows a good example of an increasingly frequent development: a private-label package that out-innovates the national brands.

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