ECR, pre-built displays and J-I-T delivery are just three reasons why many retailers are now calling the shots on both primary and secondary packaging. Three of the largest manufacturers help converters understand how they respond.
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Campbell Soup Co. (Camden, NJ) has an undeserved reputation as a one-product/one-package company. It almost never has been a single product company, and it has always used a variety of packaging forms.
"Because Nathan's is an old-fashioned Coney Island restaurant, we wanted to bring back the feel of an old-fashioned squeeze bottle instead of something modern." That's how Steven Gold, president of Gold Pure Food Products in Hempstead, NY, explains his firm's selection of a 12-oz high-density polyethylene cylinder from Silgan Plastics (Chesterfield, MO) for a new 12-oz addition to Gold's line of Nathan's® Famous Original Coney Island Deli Style Mustard.
Packaging containers tend to be the milestones by which packaging advances are measured. But thousands of packagers coming to Pack Expo 96 (November 17-21, McCormick Place, Chicago) will assure you that there would be no visible packaging advances without the unseen contributions of packaging equipment.
Suddenly, it seems, U.S. brewers are looking to change one of the most popular and endearing features of their cans--the easy-opening features. Last month (See PW, August '96, page 8), we reported on the conversion by Miller Brewing Co., Milwaukee, WI, from its standard, easy-opening stay-on tab (SOT) end to a large opening end (LOE) developed for Miller by Reynolds Metals Co.
Converter Graphic Packaging's Franklin, OH, plant is the first in the U.S. to use a new press that can print flexible packaging by gravure and flexography, and dry-bond laminate and apply cold-seal or hot melt wax-coat in-line. Kroger's coffee bags represent the first commercial application.