The four primary goals of packaging-product protection, identification, dispensing and merchandising-won't change in the 21st century. But as we near that milestone, the market forces that more subtly affect packaging are evolving.
A new standard to separate fresh and frozen poultry has been proposed by the U.S. Dept. of Agriculture. Spurred on by "news events" like bowling with frozen broilers, USDA has proposed that any poultry chilled below 26°F would have to be labeled as "previously frozen." In the past, USDA allowed processors to label as fresh all poultry even if it had been frozen to an internal temperature of 0°F.