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Confectionary

News
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More signs of a gradual recovery

Impluse sales at convenience stores seem to be picking up--candy, snack and soda sales finally show improvement.
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Wrigley_gun
Package Case Study
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Wrigley says so long to foil wrappers for iconic brands

Among the first to use foil wrappers for its chewing gum, Wrigley makes a switch to paper for five brands to save 850 tons of aluminum per year.
Sterling Anthony, CPP
Feature Article
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Is a tobacco company using packaging to target children?

Yes, say some critics and it carries ramifications for other CPG industries.
Sterling Anthony, CPP
Feature Article
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Managing packaging innovation

Packaging innovation can be a brand-builder, if managed effectively.
Feature Article
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The other side: balance

Okay so here’s the thing. Below is a great article about a government official in the UK urging candy companies to mellow out on the wrapping of candy eggs for Easter.
Candy maker sweetens shrink-wrapping efficiencies
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Candy maker sweetens shrink-wrapping efficiencies

New system integrates seamlessly, increases productivity, and reduces film costs.
News
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Vertis wins awards for Hershey packaging: Great package design case history

From the website members.whattheythink.com, Vertis Communciations has won awards for packaging for Hershey chocolate and candy.
Dipping_Chocolate
Package Case Study
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Co-packer provides the precision in applying Dipping Chocolates label

Some of the best ideas appearing on store shelves today have come about because brand marketers go outside of their companies for ideas.
Package Case Study
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Talk about inhaling your food...

 
News
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This packaging blooms...

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