Kraft Foods is believed to be the first to use printed magnetics in a packaging application. The technology becomes a clever reclosure feature on Stride ID gum packaging.
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Nestle U.K. & Ireland seeds its candy bar brands with six ‘GPS-enabled replica bars’ that, when activated by consumers, result in a visit from the company’s prize team.
Lucky Cookie’s founder will definitely attend Pack Expo International 2012 this October. His last trip to the show resulted in a purchase that has boosted his young company’s growth significantly.