"This is the way we choose to compete in the value-priced segment." That's how Quaker Oats spokesman Ron Bottrell described the Chicago-based firm's decision to market ready-to-eat breakfast cereals in bags, rather than boxes, bearing the Quaker name and well known logo.
HICOR(TM) OHD is a one-side sealable oriented HDPE film from Mobil Chemical Films Div. (Pittsford, NY). It has good deadfold and directional tear characteristics and is suitable for use as an inner wrap in boxes of crackers, snacks and cereals.
The Fold 'n Hold reclosure from Bedford Industries (Worthington, MN) consists of PE-coated vertical wires that form a tab that can be applied to bags of dry products such as popcorn, cereal, pet food or coffee.