ECR, pre-built displays and J-I-T delivery are just three reasons why many retailers are now calling the shots on both primary and secondary packaging. Three of the largest manufacturers help converters understand how they respond.
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Until a couple of years ago, American packagers using cans seemed satisfied with the straight sidewall profile and functionality of most metal cans. The cans were strong, easy to fill and seam, and offered a number of labeling, case packing and stacking options.
Walk through the local supermarket's cereal aisle and you'll be bombarded with a display of vivid, colorful cartons. While it's not easy to stand out from such a crowd, Minneapolis-based General Mills believes it can with its Trix®, and new Team USA Cheerios®.