The popularity of the Super Bowl again found manufacturers romancing consumers through promotional packaging. Minneapolis-based General Mills, for example, continued its commemorative packaging for the event with what Wheaties® brand marketing manager Jay Heflin describes as "breakthrough packaging." Heflin refers to five Super Bowl Super Replay Motion Cards on specially marked boxes of Wheaties, Crispy Wheaties 'N Raisins(TM) and Honey Frosted Wheaties®.
Setting an important precedent, Chicago-based Quaker Oats is the first company to apply for and receive permission from the Food & Drug Administration (FDA) to make food-specific health claims on its packages.
Introduced in December, Procter & Gamble's new Helidac(TM) ulcer eradication therapy is packaged in a 14-day cube-shaped "kit" designed to make the new three-drug prescription medication easy to take several times a day.
Cryovac® FS 7000 Series is a new family of high-performance, multi-layer coextruded barrier films from Cryovac North America (Duncan, SC) designed for vertical form/ fill/seal applications where extended shelf life is necessary.
The Laudenberg FBM-20 is a horizontal form/fill/seal machine available from Profile Packaging (Sarasota, FL). It was designed in response to the demand for larger, resealable, stand-up pouches with zippers.