Baking products

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Case Study: How Hershey's thwarted SKU proliferation with hybrid palletizing solution

Detailed case study from Intelligrated highlights the drivers behind Hershey's decision to automate from manual palletizing, including high labor costs, an explosion in SKU's and pack pattern configurations, and worker safety concerns.
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42 Best Package Designs
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Supermarket study. The research involving a test display and floor graphics fixture for General Mills cereals was conducted over
Feature Article
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Display unit and the right message increase cereal sales

A test display fixture bearing a healthful product message for General Mills cereals lifted brand sales 17%, category sales 1%—and reduced shopper decision-making time.
Materials Product Brief
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Proactive Packaging & Display: 100% sustainable line of folding cartons

The Ultra-Lite™ product line for consumer packaged goods from Proactive Packaging & Display is a competitively priced, 100% sustainable line of folding cartons.
Feature Article
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The global packaging press

Like editorial bookends, the Lead Off and Insiders columns in last month’s Packaging World both addressed how important it is for packaging professionals to be aware of global trends and opportunities.
Materials Product Brief
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Berlin Pkg.: Diffuser pump in FDA-compliant resins

Berlin Packaging’s Diffuser Pump is designed for coffee and beverage syrups, flavorings, concentrates, marinades and more.
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Feature Article
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Five lessons for building great packaging

Today’s purchasing decisions are made quickly. Here are some ideas for conveying your brand’s story while also standing out and educating consumers.
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Package Case Study
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Five best practices for shoring up your package's backside

The back panel is more than just a placeholder for the ingredients label. It’s an underutilized area of the package that can sell an engaging brand.
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News
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Fighting counterfeit drugs in Africa

Free consumer text messaging service targets counterfeit pharmaceutical market that causes at least 700,000 deaths per year globally.
Package Case Study
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Smaller slider clip meets bacon brand's convenience, sustainability goals

In the crowded bacon aisle, Plumrose Foods found a way to add value to its 24-oz Plumrose Hearty Country Style Thicked-Sliced Bacon through packaging, while also meeting a senior management directive to reduce energy and package material usage.
Sterling Anthony, CPP
Feature Article
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Word for word

When it comes to deciding on copy for a package, a word to the wise brand-owner is sufficient.

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