Long known as a marketer of frozen bakery products, Chicago-based Sara Lee Bakery has expanded into a number of new nonfrozen categories. In its current test of a new bagel chip product, it's relying on some powerful packaging to provide protection and sharp graphics.
This year's FPA awards recognized converters for packages that permit product viewing--even touching the product--without compromising package integrity. Reclosable and/or stand-up pouches drive into new product categories.
Package design firm Libby Perszyk Kathman (Cincinnati, OH) has probed its crystal ball to make public its "Packaging Predictions for 1996." "As baby boomers age, items we used to hide, like adult incontinence products, laxatives and dental adhesives, will be out in the open and packaging will be bolder to reflect this new, open attitude driven by the Woodstock generation turning 50," says Jerry Kathman, vp of client services.