Pillsbury Canada Ltd.'s recent overhaul of its Refrigerated Baked Goods Business was more than just skin deep. Larger portions, increased product offerings, and an aggresive advertising campaign were all part of an effort to stir this sleeping product category.
Pechiney (Paris, France), Schmalbach-Lubeca AG/Continental Can Europe (Ratingen, Germany) and Doughty Hanson & Co. (London, England) will form a new company which will combine their food can, general line and steel aerosol businesses.
ECR, pre-built displays and J-I-T delivery are just three reasons why many retailers are now calling the shots on both primary and secondary packaging. Three of the largest manufacturers help converters understand how they respond.
In the year 2000, say Packaging World sources, the key ingredient in a director of packaging will be dynamic leadership skills. The candidate had better be a people person, too, and be able to wear a number of interdisciplinary hats.
Campbell Soup Co. (Camden, NJ) has an undeserved reputation as a one-product/one-package company. It almost never has been a single product company, and it has always used a variety of packaging forms.