SaladPower in aseptic carton.
Package Case Study

SaladPower debuts in aseptic packaging

One hundred percent natural, 100 percent non-GMO, lower calories and sugar, more vitamins and vegetables first – that’s what new super premium vegetable juice SaladPower® delivers, and more.
44 Best Package Designs
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Kraft blasted for trash generated by Capri Sun pouches

The Make It, Take It Campaign urges Kraft to redesign their Capri Sun packaging to be reusable, recyclable, or compostable and take responsibility for post-consumer collection and recycling.
Package Case Study

All-natural cocktail mixers adopt aseptic carton packaging

‘A revolution for the cocktail mixer category,’ according to Powell & Mahoney, a new aseptic carton for the company’s products preserves the mixers’ clean, authentic flavor...with help from co-packer Leahy-IFP
Love Beets juice in PET bottle
Package Case Study

Beet branding extends to juice

Love Beets introduces new PET bottles for its established beet beverages and a glass container for an organic launch, with graphics consistent with its ready-to-eat beet packaging.
Engro's Y Frooter is the first application of Ecolean's Air Aseptic Clear technology.
Package Case Study

Clear stand-up pouch is a first

Pakistan’s Engro Foods, a Karachi-based producer of dairy products, frozen desserts, and fruit drinks, recently became the first to commercialize a clear version of an aseptically filled stand-up pouch that has some pretty unique characteristics.
Package Case Study

Pomegranate juice pack returns to its roots

After a slide in sales, U.K. juice brand Pomegreat returns to the design firm that designed its original packaging, to revive its formal visual equities.
Package Case Study

Coca-Cola is first to use bio-based drink carton

Honored with an award by the Brazilian Packaging Assn., Coca-Cola’s Del Valle Reserva juice brand is the first to use a drink carton incorporating LDPE films from sugarcane.
New graphics
Package Case Study

Revitalized graphics support Tang's new mission

Kraft Foods jettisons outdated package graphics for its Tang orange drink, replacing them with a luscious, energetic design that supports its new ‘Win Morning’ positioning.
Package Case Study

Fresh-picked bottle design for Welch's new juice

With label graphics that appeal to the farm-to-fork product lover and a sophisticated bottle shape that provides a premium appearance, easy pouring, and operational efficiencies, packaging for Welch’s new Farmer’s Pick 100% Juices is delivering multiple benefits to both the consumer and the packager.

New design for Tang energizes, refreshes

New graphics for Tang orange powdered breakfast drink, from Kraft Foods, build on the brand’s iconic reputation as the astronauts’ drink of choice while giving it a new relevance geared toward a new generation of fans.


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