Juice

If you’re a food manufacturer and you’re involved in a food ingredient recall, how challenging will it be to trace back which lots might have contained the ingredient in question?

One of the consequences of the ongoing consumer trend toward foods that are more healthful is that food manufacturers trying to meet this consumer preference may be shortening some of their products’ shelf lives.

Look elsewhere around the store for inspiration. That’s one way for brand marketers to bring a fresh look to their categories.