Attention to detail, as well as the new pack’s 48% reduction in global warming potential versus petroleum-based packages, netted Stonyfield an Environmental Impact award in the FDA-Regulated category of this year’s competition.
E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Jonathan Ford of international design agency Pearlfisher with studios in New York and London takes a look at cues such as color logotype and product photography in comparing Tesco's private-label yogurt brand with a variety of national U.K. yogurt products.