Target Stores wanted a package that stresses value but also with a softer visual profile. A rigid container for 9Lives cat food scores on both accounts in part by piggybacking a free incentive can of cat food onto the primary package, distributed by All-Pak.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
In March coverage of the FPA Awards Competition, four Silver Award winners were left out. Three were in the Technical Innovation category: Fisherman’s Friend Strong Mint, by converter Amcor Flexibles; Blue View Cook a Carrot, by converter Flex Pack USA; and Fromm Adult Gold Dog Food Quad Seal Pouch, by converter Polymer Packaging.