Sometimes looks do count. Such was the case for Nestlé Purina Pet Care
Fancy Feast Gourmet Gold cat food, which earned a gold for printing
achievement for Nordenia U.S.A.. The better-looking
bags also reflect functional improvements.
As director of sustainability for Mars North America, Kevin Rabinovitch
works with all of the company’s units (food, snack, and pet care) in
the U.S. He develops and executes sustainability strategies and
initiatives aimed at improving triple bottom line
results—environmental, social, and economic.
In June 2007, Chomp, Inc., Weymouth, MA, introduced Sniffers Shake-Ins Meal Enhancers for dog food. The dry granulated products are available in three flavors (chicken, bacon, and liver) and are formulated to enhance flavor, add protein, and aid healthy digestion.