Another thing I’ve learned while poring over 2,800 responses to the 2008 version of our annual Lessons Learned survey the past several months is that many of you have a sense of bemusement about packaging.
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42 Best Package Designs: 2014 edition
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While the aging U.S. consumer base is making its presence felt in virtually every product category, the impact is especially strong in packaging, which of course serves as the first point of contact between the product and the consumer.