Laundry

Package Case Study
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Detergent packs roll onto shelves

Packed inside an unusual conical sleeve is a clamshell or two used as both mold and container for this new kind of laundry detergent.
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Package Case Study
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Unilever Phase-In Makes Transition To PET 'Seamless'

Often, when a product changes packaging materials, the move is an “all at once” proposition across the entire product line. Unilever Foods opted to phase in the transition of its Hellmann’s mayonnaise from glass jars into PET containers.
PET PROJECT. POM Wonderful pomegranate has been introduced in a 48-oz handled bottle for 
consumer convenience using a PET copol
Feature Article
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Polymer advances 'resin-ate' with packaging

Consumer- and technology-driven packaging trends come together at the National Plastics Exposition.
Materials Product Brief
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Hinged-lid container

The new 425RQ “Smart Hinge” lightweight, tapered, rectangular plastic container from Letica holds 4.25 gals (maximum weight 34 lbs) of dry product such as bulk snacks, pet food, bird seed, or detergents, enabling full access to package contents via an integrated hinged lid.
Package Case Study
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Concentrate on 'small' to win precious real estate

Unilever may be onto something in the quest to maximize space on cluttered store shelves. At Wal-Mart, Unilever has introduced an All sub-brand called Small & Mighty.
Machine Case Study
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Club store fills bulk bags on demand

PriceSmart club stores in Latin America offer on-demand, in-store bulk packaging of dry and liquid commodities.
Machine Case Study
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Decorated caps pass P&G's speed-to-market test

Speed to market was a critical factor in producing the shrink-sleeve labels that decorate caps on two varieties of Tide with Febreze Freshness.
An on-cap shrink-sleeve label on laundry detergent bottles increases amount of packaging space available to P&G to introduce a l
Machine Case Study
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Coming clean with

The goal was a distinctive label for a Tide detergent sub-brand. Multi-Color and Quick Pak succeeded because they innovated—and they backed up their claims.
News
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Club store fills bulk bags on demand

PriceSmart club stores in Latin America offer on-demand, in-store bulk packaging of dry and liquid commodities.
An on-cap shrink-sleeve label on laundry detergent bottles increases amount of packaging space available to P&G to introduce a l
Package Case Study
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Cap turns billboard in P&G cross promotion

P&G opens up a new area of the package for graphics and branding information.

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