Laundry

Often, when a product changes packaging materials, the move is an “all at once” proposition across the entire product line. Unilever Foods opted to phase in the transition of its Hellmann’s mayonnaise from glass jars into PET containers.

The new 425RQ “Smart Hinge” lightweight, tapered, rectangular plastic container from Letica holds 4.25 gals (maximum weight 34 lbs) of dry product such as bulk snacks, pet food, bird seed, or detergents, enabling full access to package contents via an integrated hinged lid.

PriceSmart club stores in Latin America offer on-demand, in-store bulk packaging of dry and liquid commodities.

The goal was a distinctive label for a Tide detergent sub-brand. Multi-Color and Quick Pak succeeded because they innovated—and they backed up their claims.