Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview


Feature Article

Keener focus on structural design: the shape of things to come?

Color is king in packaging’s visual hierarchy. But shape, a strong No. 2, might be on the verge of a breakthrough. Shape speaks the ‘language of credibility’ in a holistic design.
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Digital labels enhance sales samples
Video |

Digital labels enhance sales samples

Freudenberg Household Products uses digitally printed labels to bring a retail-ready appearance to sales samples of its new Professional line of cleaning products.
Feature Article

A key driver in sales at retail

Where would retailing be today without vibrant packaging?
Package Case Study

A 25% premium through design? P&G hopes to clean up in dish detergent

Can design help bring a 20% to 25% sales premium at retail over competing brands?
Feature Article

Cutting co-packing costs

Slashing the price of packaging goes well beyond simply signing a contract packaging contract. These tactics can lead to significant savings.
Package Case Study

Fabric care bottle conjures cosmetics appeal

The elements of fragrance, fabric, and fashion are uniquely intertwined in a new line of "fabric enhancers" from Cincinnati-based Procter & Gamble.
Package Case Study

Downy bottle conjures cosmetic appeal

P&G uses richly designed bottles for new, perfume-scented ‘fabric enhancers.’
Package Case Study

Carpet cleaner tablet packaging helps clean up environment

The packaging concept for Capture Drop’n Go Deep Cleaning Carpet Tablets, jointly developed by Milliken Chemical, a div. of Milliken & Co., Spartanburg, SC, and North State Flexibles, LLC, has earned an FPA Gold Award in the Environmental and Sustainability Achievement category.

Sachet packaging opportunity?

A sales-expanding idea for health and beauty aids and other products.
OEM Application Note

Self-lube bearings bring smooth motion to vf/f/s machines

A special polymer injection-molded with dry lubricants blended in is at the heart of the self-lubricating bearings used on these machines.


Subscribe to Laundry


Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!

New Issue Alert

Packaging World Magazine


Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development


Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.