Laundry

Feature Article
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P&G provides leadership in sustainable packaging journey

With more than 300 brands sold all around the world, Procter & Gamble utilizes just about every packaging material available. Tony Burns shares his views on how P&G rises to the sustainable packaging challenge.
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Feature Article
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Delay printing, see savings

A variable method of printing and labeling just before shipping is emerging. Known as Last Moment of Differentiation, it could curb costs and segment brand owners’ offerings.
Feature Article
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Keener focus on structural design: the shape of things to come?

Color is king in packaging’s visual hierarchy. But shape, a strong No. 2, might be on the verge of a breakthrough. Shape speaks the ‘language of credibility’ in a holistic design.
Digital labels enhance sales samples
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Digital labels enhance sales samples

Freudenberg Household Products uses digitally printed labels to bring a retail-ready appearance to sales samples of its new Professional line of cleaning products.
Feature Article
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A key driver in sales at retail

Where would retailing be today without vibrant packaging?
Package Case Study
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A 25% premium through design? P&G hopes to clean up in dish detergent

Can design help bring a 20% to 25% sales premium at retail over competing brands?
Feature Article
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Cutting co-packing costs

Slashing the price of packaging goes well beyond simply signing a contract packaging contract. These tactics can lead to significant savings.
Package Case Study
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Fabric care bottle conjures cosmetics appeal

The elements of fragrance, fabric, and fashion are uniquely intertwined in a new line of "fabric enhancers" from Cincinnati-based Procter & Gamble.
Package Case Study
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Downy bottle conjures cosmetic appeal

P&G uses richly designed bottles for new, perfume-scented ‘fabric enhancers.’
Package Case Study
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Carpet cleaner tablet packaging helps clean up environment

The packaging concept for Capture Drop’n Go Deep Cleaning Carpet Tablets, jointly developed by Milliken Chemical, a div. of Milliken & Co., Spartanburg, SC, and North State Flexibles, LLC, has earned an FPA Gold Award in the Environmental and Sustainability Achievement category.

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