Many types of household products sporting "antibacterial" labels are being snapped up by germ-wary consumers, but there is growing concern among government regulators and health professionals that many labels are misleading.
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Under development for nearly eight years, an all-plastic, easy-open, microwavable canister is now appearing in East Coast freezer cases holding several varieties of frozen juice concentrates for Welch's, Concord, MA.
Recycled-content legislation has receded, environmentalists have been quiet and virgin PET is plentiful and cheap. Packagers are divided on whether to continue their commitments to use post-consumer resin in the U.S. market.
A new type of MonoSol® water-soluble film from Chris Craft (Gary, IN) is designed specifically for packaging of liquid chemicals. M-9500 is suited for liquid detergents, household and industrial chemicals, and agrochemical products.
Brand managers at packaged goods companies have always kept a sharp eye on how packaging influences the way consumers choose one brand over another. But what about how consumers use brands once they've chosen them?