Laundry

Private Label Smackdown: The use of structure as a differentiator
Video |

Private Label Smackdown: The use of structure as a differentiator

Structural designer Dean Lindsay of Chicago's Dean Lindsay Design evaluates how structure is used within private-label and national brand products such as hand lotion and laundry detergent to create a unique impression of the brand. Beyond its shape, structure also relates to how a package is manufactured, how it functions, and how it creates a perception of value, Lindsay says.
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OFF THE SHELF: Molded pulp bottle for laundry detergent
Video |

OFF THE SHELF: Molded pulp bottle for laundry detergent

Editor Pat Reynolds deconstructs this molded pulp bottle made from 70% OCC and 30% ONP. Seventh Generation of Burlington, VT, is using it for a 50-oz container of 4x concentrated laundry detergent.
Package Case Study
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Bottle made of OCC and ONP

Holding 50 oz of laundry detergent, this molded-pulp bottle—recyclable and compostable—is actually a shell with a LDPE liner inside that holds the product.
Machine Case Study
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Hamburger assembly, packaging gets synchronized

Kepak Group, one of Ireland’s leading food processing companies, is now benefiting from a new assembly and packaging line for its Rustlers brand of microwavable hamburger-and-bun products in which every individual unit responds flexibly to the product flow in the upstream and downstream sections of the line.
Feature Article
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Hamburger assembly, packaging gets synchronized

Kepak Group, one of Ireland’s leading food processing companies, is now benefiting from a new assembly and packaging line for its Rustlers brand of microwavable hamburger-and-bun products in which every individual unit responds flexibly to the product flow in the upstream and downstream sections of the line.
Tide_bottle
News
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'Third moment of truth' among Landor's 2011 packaging trends

Brand consultancy also foresees a continued sustainability push and marketers aligning their brand’s promise with a relevant social cause that matters to their consumers.
Detergents
Package Case Study
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P&G's new compacted detergents to save 22M pounds of packaging annually

Procter & Gamble compacts its powder laundry detergents to one-third the size, debuting new Tide and Gain products in Target stores.
Aston_production_line
Supplier News
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U.K. bottler expands use of dry lubrication

Aston Manor Brewery, the UK's largest independent cider producer, has signed a four-year deal with a supplier of dry lubrication service for three bottling lines at Aston Manor's plant in Birmingham, England.
iStock_recycle_bottles
News
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Recycling of nonbottle rigid plastics jumps nearly 50% in two years

Growth attributed to reclaimers’ increased willingness to accept mixed plastics, greater access by households to collection of these plastics, and industry collaboration.
Sterling Anthony, CPP
Feature Article
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Toward improved heat-seal performance

If you've signed on to a solid approach, your packages are being sealed and delivered with good consistency.

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