Laundry

In mold labeling of PP container makes for real shelf impact.
Package Case Study
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UniPak solution adds value

Belgian household products company Peritus Brands is deploying a special package while running a promotional campaign for its Blan White bleaching powder.
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Total Cost of Ownership
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Packaging for Comfort Intense combines a droplet-shaped bottle and high-energy graphics.
Package Case Study
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Bottle gets the drop on fabric softener category

Ultra-concentrated fabric softener line from Unilever debuts in a droplet-shaped bottle with a vibrant full-body label that conveys the formula’s intense fragrance and freshness.
P&G Fabric Care logo
Package Case Study
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P&G to increase PCR content in 230M laundry care bottles annually

Representing enough plastic to go from North to South Pole, 230M bottles annually of some of P&G’s flagship laundry care brands will soon comprise up to 50% PCR material.
Off The Shelf: Loading up on laundry packaging innovation
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Off The Shelf: Loading up on laundry packaging innovation

New Purex PowerShot package provides auto dosing of super-concentrated liquid laundry detergent through its “PowerShot engine” integrated dosing/measuring cap, while Puretergent “better for you” detergent comes in a 50-oz flexible pouch with attached dispensing tap and measuring cup.
Method 4X
Package Case Study
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Method is first with 100% RPET detergent bottle

Method overcomes design and manufacturing challenges to create a 53-oz 100% RPET bottle with strong shelf appeal and environmental benefits for its new laundry detergent.
Sonoco produces plant-based, bio-resin blow-molded bottles for Ecover's green cleaning line in North America.
Package Case Study
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Ecover employs plant-based bottles for new home care cleaning line

Sonoco produces plant-based, bio-resin blow-molded bottles for Ecover's green cleaning line in North America.
Vaska’s laundry cleaning product line is filled into transparent 21-fl-oz “wedge” bottles and 42-fl-oz handled bottles with see-through in-mold labeling.
Package Case Study
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IMLs clearly consumer-attractive, cost-competitive, and eco-friendly

Vaska Home Products heightens brand identity and lowers printing expenses and inventory requirements by opting for transparent in-mold labeling technology.
Column/Opinion
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Children ingesting detergent pods: should it have been foreseen?

Detergent pods are an example of how packaging can leverage brands through new product forms but are they also an example of oversight vis-à-vis child safety?
Package Case Study
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Clorox concentrates bleach for smaller bottle

Slimmer, smaller bleach bottle introduced for Clorox that holds concentrated product that reduces the amount of plastic and water used by the brand.
Tide pods come in a large fishbowl package.
News
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Are laundry packets being ingested by children?

New packet or “pod” packaging has been hailed as a game-changing innovation in laundry detergent, but that innovation has unwittingly shone light on the increasing use and potential danger of food-style packaging and formulations in non-food categories.

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