CD/DVD/Books/Games

News
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Bowl prompts 'Super' packages

The popularity of the Super Bowl again found manufacturers romancing consumers through promotional packaging. Minneapolis-based General Mills, for example, continued its commemorative packaging for the event with what Wheaties® brand marketing manager Jay Heflin describes as "breakthrough packaging." Heflin refers to five Super Bowl Super Replay Motion Cards on specially marked boxes of Wheaties, Crispy Wheaties 'N Raisins(TM) and Honey Frosted Wheaties®.
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Total Cost of Ownership
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News
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FPA TAPS MARKETING GURUS

Dr. Martha Rogers and Don Peppers, authors of the hot business book The One-to-One Future, will headline the Flexible Packaging Assn.'s Annual Meeting March 5-7 at The Westin Mission Hills Resorts, Rancho Mirage, CA.
Feature Article
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Legal primer guides packaging professionals

What kind of fee flexibility can you expect for legal service?
Feature Article
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Bang the drum carefully

Open-headed fiber drums can't pass U.S. Dept. of Transportation drop tests. NAS recommendations could result in an exemption.
Supplier News
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Drawer-like CD pack

Alternatives for compact disc packaging come and go, yet the jewelbox has remained the popular choice among recording companies. With the development of a new CD package called Laserfile® and some help from a publishing company called College Media Journal (CMJ), that could soon change.
Feature Article
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Big changes in tools for mechanics of the future

The most popular handtool for future packaging mechanics may well be a laptop computer, our experts say. Electronic controls have already arrived in many machines, and are expected to dominate by the turn of the century.
Feature Article
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Machines to fuel the future

New exhibit space at McCormick Place in Chicago lets Pack Expo 96 grow by over 21%, compared to '94. Greater international emphasis truly helps create a world show.
Materials Product Brief
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Pack/print/design books

Jelmar Publishing Co., Inc. (Plainview, NY) has released a new, free catalog that describes books available on packaging, package printing and package design.
Materials Product Brief
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CD packages

Plastofilm Industries (Wheaton, IL) has announced three thermoformed packages designed to hold 31/2" CD-ROM discs and 5" CDs. The 31/2" design has two snap-together parts that can be stacked for multi-disc shipping or storage, and is interchangeable as the top or bottom.
Materials Product Brief
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Colors swatchbook

Courtaulds Performance Films (Martinsville, VA) offers a free swatchbook containing samples of 52 standard colors available in clear, matte or opaque deep-dyed polyester film.

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