The popularity of the Super Bowl again found manufacturers romancing consumers through promotional packaging. Minneapolis-based General Mills, for example, continued its commemorative packaging for the event with what Wheaties® brand marketing manager Jay Heflin describes as "breakthrough packaging." Heflin refers to five Super Bowl Super Replay Motion Cards on specially marked boxes of Wheaties, Crispy Wheaties 'N Raisins(TM) and Honey Frosted Wheaties®.
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Dr. Martha Rogers and Don Peppers, authors of the hot business book The One-to-One Future, will headline the Flexible Packaging Assn.'s Annual Meeting March 5-7 at The Westin Mission Hills Resorts, Rancho Mirage, CA.
Alternatives for compact disc packaging come and go, yet the jewelbox has remained the popular choice among recording companies. With the development of a new CD package called Laserfile® and some help from a publishing company called College Media Journal (CMJ), that could soon change.
The most popular handtool for future packaging mechanics may well be a laptop computer, our experts say. Electronic controls have already arrived in many machines, and are expected to dominate by the turn of the century.
Plastofilm Industries (Wheaton, IL) has announced three thermoformed packages designed to hold 31/2" CD-ROM discs and 5" CDs. The 31/2" design has two snap-together parts that can be stacked for multi-disc shipping or storage, and is interchangeable as the top or bottom.