Package Case Study

Headlight pack redesign enhances shoppability

GE Lighting redesigns the structure and graphics of the blister packs for its premium headlight brand, making consumer selection easier and maximizing retailer selling space.
44 Best Package Designs
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TE bottles
Package Case Study

New packaging for engine additives leads to greater sales

Vehicle lubrication products company redesigns its packaging with improved functional and aesthetic benefits to secure its market leadership, capture new markets, and launch online sales.
Turtle Wax Logo
Package Case Study

Turtle Wax ‘puts the awesome back’ into car care

Turtle Wax Europe revamps the packaging for 600 products, modernizing the brand and using cues that appeal to both men and women who care about their cars.
Package Case Study

‘D’-shaped bottle differentiates custom motor oils

Packaging for Driven Racing Oil’s custom motor oil formulated for race cars and vintage autos gets a makeover with a custom, D-shaped bottle that differentiates it on-shelf.
Porsche 1
Package Case Study

VIP gift box for VIP Porsche owner

Porsche China creates a specialty gift box for owners of its new, limited-edition Porsche 918 Spyder to convey luxury and customer care.
Machine Case Study

Hitachi: Flawless reliability for the Auto Industry

When it comes to providing seat belt tensioners for the auto industry, quality and reliability aren’t just important – they’re everything.
Package Case Study

Souped-up bottle design drives interest in new Armor All product

In preparing the launch of its all-in-one Armor All Premium Wash & Wax + Protect auto care product, Armoured AutoGroup of Danbury, CT, sought a distinctive package design that would stand out in the crowded car care category.
Flowcontrol means no glugging or spills.
Package Case Study

Flowcontrol bottle for motor oil

A custom 5-L oil container for leading UK producer Millers Oils features a unique dispensing closure that allows the oil to be fully controllable and to flow freely and easily.
Package Case Study

Devilishly convenient container for car shampoo

U.K.’s CarPlan Demon Foam car shampoo launches in a custom container with a molded cavity in the back panel that holds a detachable foam head.
SEVEN LANGUAGES. A new five-panel, extended-text label for Slime Tire Sealant allows Accessories Marketing to provide information on the product in seven languages.
Feature Article

Extended-text label serves up Slime in seven languages

Tire sealant producer moves from a crowded label and instructions insert to an extended-text label with seven languages to successfully market its Slime brand to an international audience.


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