Beverage

Beverage Roundtable: Package designs that elevate mainstream products
Video |

Beverage Roundtable: Package designs that elevate mainstream products

How do you sell a mainstream product with better-than-mainstream design? Experts Rick Barrack, Will Burke and David Padula went shopping for the answer. Here's what they found...
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Red Brick chooses Novelis evercan
Package Case Study
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Craft beer selects can with 90% PCR content

Georgia’s oldest brewery selects a high-recycled content aluminum can for its products to align with its sustainability goals, without sacrificing the quality of its beer.
Farris Flavored Water with recyclable p-s labels
Materials Product Brief
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Recyclable pressure-sensitive labels

Constantia and Spear introduce p-s labels compatible with PET bottle recycling
New label energizes Rebel Yell for a new era.
Package Case Study
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Premium label for Kentucky bourbon

Rebel Yell Kentucky Straight Bourbon from St. Louis-based Luxco is reborn for a new era with revitalized packaging and increased brand support.
GLBC new packaging labels
Package Case Study
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Beer labels as ‘conversation pieces’

New label designs for Great Lakes Brewing Company’s beer brands feature colorful, detailed paintings that incorporate textures and mementos from GLBC’s 27-year history.
Lucky Budda Beauty
Package Case Study
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Walmart expo spurs sustainable end-cap

Walmart collaborates with supplier of cellulose-based packaging material and Lucky Budda Beer to design a sturdy, recyclable end cap for select Walmart stores.
Package Case Study
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Spirits bottle celebrates Lunar New Year

A special, limited-edition bottle for Johnnie Walker Blue Label Scotch whiskey employs Chinese ceramic artistry to celebrate the Year of the Ram.
REDESIGNED OVENS. The new 16-station blow-molding machine uses fewer oven modules and fewer lamps per module to decrease oven po
Machine Case Study
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Blow molder cuts energy use 45%

A new blow molder with an energy-saving oven configuration enables German beverage company to decrease energy use while boosting productivity, efficiency, and quality.
Engro's Y Frooter is the first application of Ecolean's Air Aseptic Clear technology.
Package Case Study
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Clear stand-up pouch is a first

Pakistan’s Engro Foods, a Karachi-based producer of dairy products, frozen desserts, and fruit drinks, recently became the first to commercialize a clear version of an aseptically filled stand-up pouch that has some pretty unique characteristics.
Tin Man
Package Case Study
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Craft brewer crazy about aluminum cans

Tin Man Brewing Company not only selects aluminum cans for its craft beer varieties, but it also hosts a website to publicize the benefits of this packaging format.

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