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Beverage Roundtable: Package designs that elevate mainstream products
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Beverage Roundtable: Package designs that elevate mainstream products

How do you sell a mainstream product with better-than-mainstream design? Experts Rick Barrack, Will Burke and David Padula went shopping for the answer. Here's what they found...
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The new 3.4-oz bottle features a grip design, a bell shape on the bottom, and a custom, acid-etched one-piece cap.
Package Case Study

Packaging changes help grow hangover remedy

Changes in packaging operations and a switch from glass to PET packaging prepares hangover remedy beverage brand Life Support for market growth.
Package Case Study

Birch water branding true to its roots

A paperboard-based can printed to resemble a birch tree pays homage to the product’s origins, while helping contribute to the preservation of forests.
Endless variety thanks to digitally printed labels.
Package Case Study

Personalized packaging at its best

The affection fans feel for Diet Coke is truly unique, but next month, thanks to the power of digitally printed full body shrink labels, fans will have another reason to swoon over their favorite no-calorie beverage.
Supplier News

Sacmi to share new beverage solutions at Moscow’s Prodexpo

The Sacmi Group’s strongest focus will be on total integration between cap and preform production and bottling.
A new six-pack carrier for West Shefford's craft beer uses a retractable handle that enables stacking.
Package Case Study

Craft-beer carrier with retractable handle is portable, stackable

A new six-pack paperboard carrier for Canadian craft brewer West Shefford uses a unique design with a retractable handle that enables stacking on pallets and at retail.
Absolut Electrik made its debut at Absolut’s Electrik House futuristic house party in October 2015.
Package Case Study

Absolut’s 2015 holiday bottle: It’s Electrik!

A metallic/mirror-coated bottle in silver and blue versions, inspired by electronic house music, adds festivity to winter holiday and other ‘house’ parties.
The low-level drag chain conveyor lets Frank Beer load and unload three pallets at a time.
Machine Case Study

Upgrading case picking and pallet stretch wrapping

Beverage distributor automates operations and adopts voice-based picking to more efficiently handle diverse product line.
Phillipsburg logo
Package Case Study

Aluminum bottle can for beer suits Montanans’ outdoor lifestyles

Craft brewery in Montana launches a reclosable bottle can for its most popular beer, offering active Montana consumers a portable, premium drinking experience.
Aviator label
Package Case Study

Graphics make the difference

Aviator Brewing Co. of Fuquay-Varina, NC, is one of those craft brewers whose owners understand how big a difference high-impact graphics on a full-body shrink sleeve label can make.


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