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Beverage Roundtable: Package designs that elevate mainstream products
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Beverage Roundtable: Package designs that elevate mainstream products

How do you sell a mainstream product with better-than-mainstream design? Experts Rick Barrack, Will Burke and David Padula went shopping for the answer. Here's what they found...
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Package Case Study
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No-fuss wine in a can for everyday consumption

Great tasting, affordable wine, without pretension: that’s what winemaker Ryan Harms set out to create when he founded Union Wine Co. in Tualatin, OR, in 2005.
Commemorative Coke bottle.
Package Case Study
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Special shaped aluminum bottle marks a special year for Scotland

Uniting all of Scotland this year was the universal admiration of a special Diet Coke bottle to commemorate Homecoming Scotland 2014.
Package Case Study
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PET liquor flask half the weight of glass

Taking a lesson from the popularity of its large-size spirits bottles in PET, M.S. Walker, a wine and spirits wholesaler/distributor, sought the same packaging solution for its 100-mL glass bottles.
CASE PREP. Once cases are erected, they are sent to a partition inserter.
Machine Case Study
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Spirits producer brings packaging in house

At the heart of Proximo’s Line 5 is a compact secondary packaging cell flexible enough to handle anything from 200-mL PET minis to a 1.75 pyramid-shaped glass bottle.
Bacon is basted and cooked in its own juices in a spiral oven, providing the appearance of a pan-fried product. Source: Unitherm
Column/Opinion
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More and better bacon

A spiral convection oven provides compelling advantages over linear microwave ovens, mass-producing products that look and taste like they were pan-fried at home. Food processors also like the footprint and energy savings.
EVT Eye Vision Technology: Vision sensors
Machine Product Brief
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EVT Eye Vision Technology: Vision sensors

The EyeSens BI offers a wide range of inspection options for beverage bottles.
Th Diamond effect bottle for Harrogate Water Brands.
Package Case Study
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Diamond bottle for Harrogate

A new “Diamond” glass bottle for Harrogate Water Brands, independent owner of Harrogate Spring Water and charity water brand Thirsty Planet, is part of the brand’s new campaign to further reinforce its position as the No.1 premium British spring water.
Package Case Study
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Absolut bottle celebrates Andy Warhol

Absolut bottles Andy Warhol’s creativity with a limited-edition design that replicates the artist’s original Warhol Absolut painting from 1986.
Package Case Study
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Single-serve wine packaging stacks up

Created for women who appreciate style, a new wine brand from TV personality Giuliana Rancic employs the stacked-wine package concept for by-the-glass consumption.

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