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Beverage Roundtable: Package designs that elevate mainstream products
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Beverage Roundtable: Package designs that elevate mainstream products

How do you sell a mainstream product with better-than-mainstream design? Experts Rick Barrack, Will Burke and David Padula went shopping for the answer. Here's what they found...
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Materials Product Brief
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Seufert: Secondary transparent packaging

Designed for bottles featuring three concave lenses on a triangular base; the clear packaging allows brands to display products to full effect.
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Hard cider stands out in a relaunch.
Package Case Study
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Hard cider stands out in relaunch

Glass packaging is helping Oliver Winery differentiate its BeanBlossom Hard Cider in an increasingly competitive category.
Barrier PET bottle for skinnygrape.
Package Case Study
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skinnygrape expands to 330-mL barrier PET

Andrew Peller Ltd., a leading producer and marketer of quality wines in Canada, has introduced skinnygrape spritzers, a popular low-calorie spritzer in a sleek-looking premium 330-mL barrier PET bottle.
Package Case Study
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Diageo's Tanqueray Old Tom gets new life

A limited edition of Diageo’s Tanqueray Old Tom gin features label graphics that retain some classic elements of the former design while refreshing others.
Machine Product Brief
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Standard-Knapp: Bottle-handling tool

Ideal for craft breweries, small wineries and distilleries.
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Package Case Study
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Cider maker achieves 18% reduction in packaging weight

A redesigned glass bottle from U.K. company Thatchers Cider includes design touches that increase shelf appeal and offers an 18% reduction in packaging weight.
QUALITY INSPECTION. An inspection system immediately following the monobloc rinser/filler/capper on Line 9 (left) inspects the package fill level and cap placement. The same system is also used on Lines 8 and 10.
Machine Case Study
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Diageo invests $120M in three new bottling lines

Diageo expands its Plainfield, IL, bottling facility with three new high-speed lines, including a 300-bpm glass bottle line and a 260-bpm filling line for PET flasks.
VARNISHED RAVEN. Gloss varnish over the raven image creates contrast against the matte background.
Package Case Study
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Hands-on wine packaging

Label redesign helps Minnesota winery gain better brand recognition.
Package Case Study
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A Coca-Cola milestone

Looking back over the last 20 years worth of stories we’ve published, one can’t help but be struck by how many of those stories are about something that the Coca-Cola Co. did.

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