Beverage

Beverage Roundtable: Package designs that elevate mainstream products
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Beverage Roundtable: Package designs that elevate mainstream products

How do you sell a mainstream product with better-than-mainstream design? Experts Rick Barrack, Will Burke and David Padula went shopping for the answer. Here's what they found...
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Engro's Y Frooter is the first application of Ecolean's Air Aseptic Clear technology.
Package Case Study
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Clear stand-up pouch is a first

Pakistan’s Engro Foods, a Karachi-based producer of dairy products, frozen desserts, and fruit drinks, recently became the first to commercialize a clear version of an aseptically filled stand-up pouch that has some pretty unique characteristics.
Tin Man
Package Case Study
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Craft brewer crazy about aluminum cans

Tin Man Brewing Company not only selects aluminum cans for its craft beer varieties, but it also hosts a website to publicize the benefits of this packaging format.
Materials Product Brief
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UPM Raflatac: Labels for spirits

UPM Raflatac launches a product portfolio for spirits labeling in the Americas.
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FILM HOOD. Once a pallet has been delivered to the stretch hooder M, a film hood is pulled over from the top down.
Machine Case Study
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Stretch hooding optimizes transport of fine wines

This leading German producer of sparkling wines and spirits finds stretch hooding to be just what is needed for protecting pallet loads during transport to customers.
Suerte Tequila
Package Case Study
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Glow-in-the-dark treatment for special tequila

Boulder, CO-based Suerte Tequila has launched its limited-release, 100% Tahona-processed, five-year single-barrel Extra Añejo in a one-of-a-kind, glow-in-the-dark bottle.
Mocktails
Package Case Study
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Shaker-style bottle serves up fun beverages for non-drinkers

For those who don’t drink alcohol, being the partygoer carrying a bottle of water among those enjoying colorful drinks in swanky glasses can dampen the party experience.

Reusable cocktail shaker serves up fun for the non-drinker

Providing non-drinkers “Drink Alternatives with Style,” new Mocktails non-alcoholic beverages in four all-natural, healthy varieties come in a colorful, 21-oz glass cocktail shaker with a PP shaker top that allows the consumer to just add ice and enjoy.
Honest Tea group
Package Case Study
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New Honest Tea label celebrates ingredient origins

To brighten up its packaging and develop a common graphic element for all of its product lines, Honest Tea undertakes a two-year redesign project for its bottled tea.
Package Case Study
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Pomegranate juice pack returns to its roots

After a slide in sales, U.K. juice brand Pomegreat returns to the design firm that designed its original packaging, to revive its formal visual equities.

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