Beverage

Beverage Roundtable: Package designs that elevate mainstream products
Video |

Beverage Roundtable: Package designs that elevate mainstream products

How do you sell a mainstream product with better-than-mainstream design? Experts Rick Barrack, Will Burke and David Padula went shopping for the answer. Here's what they found...
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44 Best Package Designs
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flipflop wines
Package Case Study
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Flippin’ good wine in a can

Put on your flipflops and enjoy this canned wine in places where bottles can’t go—the beach, the pool, in the boat, and on the golf course.
PürPod 100
Package Case Study
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World’s first 100% compostable coffee pod

According to some statistics, the growing use of Keurig-style brewing systems has had a significant negative environmental side effect: It is estimated that in 2014, the number of single-serve pods sent to landfills could have circled the earth 11 times.
Heineken GPS 1
Package Case Study
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GPS bottles lead Dutch on an adventure

Aluminum Heineken bottles placed in Amsterdam’s city center lead unsuspecting residents and visitors on an adventure guided by the bottle’s GPS technology.
Agua Energy Water's current packaging
Package Case Study
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Changing directions boosts beverage’s appeal

Packaging for fruit-flavored electrolyte brand Agua Energy Water undergoes several packaging changes to find the best direction.
Ocean Vodka
Package Case Study
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Glass float bottle a win for Ocean Organic Vodka

Packaging for a unique vodka brand blended with ocean mineral water takes its cues from ‘ocean-only’ artifacts, including hand-blown fishing net floats.
Brite Idea's all-natural chart-topper
Supplier News
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All-natural water enhancer 'skyrockets' to success with supplier help

Berlin Packaging and an outside co-packer help Brite Idea Foods' all-natural product and innovative package top Amazon's Hot New Release list.
Fulltak SE 8301 by H.B. Fuller
Materials Product Brief
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H.B. Fuller: Wash-off labels for returnable bottles

H.B. Fuller connects pressure sensitive adhesive polymer innovation to wash-off labels for returnable bottles.
Snapple
Package Case Study
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Heritage and wit combine in Snapple refresh

With a hand-drawn New York City skyline that reflects its brand’s roots and delightful new variety names, Snapple updates its graphics to expand its U.S. and global growth.
The Coca-Cola Company pavilion at Expo Milano 2015
Package Case Study
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Coke’s 100% plant-based bottle exhibited at Expo Milano

The package represents the first demonstration scale production of a PET bottle made entirely from plant-based material.

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