Beverage

Beverage Roundtable: Package designs that elevate mainstream products
 Video | July 12, 2012

Beverage Roundtable: Package designs that elevate mainstream products

How do you sell a mainstream product with better-than-mainstream design? Experts Rick Barrack, Will Burke and David Padula went shopping for the answer. Here's what they found...
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45 Best Package Designs
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Column/Opinion
| May 17, 2013

Crowdsourced packaging at Wrigley, Heineken

Few consumer packaged goods companies are better at promoting their brands than Wrigley or Heineken.
Package Case Study
| May 8, 2013

Coffee brewing technology is in the bag

Nature’s Coffee Kettle is a brew-in-the-bag solution for outdoor enthusiasts that includes a pour spout and finger holes for pouring, and is insulated for safe handling.
TalkingRain beverages are expanding nationally
Supplier News
| May 7, 2013

TalkingRain Beverage Co. expands nationally with Saddle Creek 3PL

Saddle Creek to manage nationwide U.S. logistics for TalkingRain beverages from five existing and three new locations.
Fanta Funstigator
Package Case Study
| May 7, 2013

Thermochromic inks help launch Fanta’s 'Unbottle the Fun' campaign

Temperature-sensitive ink for Fanta promotion in Australia uses two levels of activation, for bottles both in chilled and ambient temperatures.
New HDPE bottle for new kefir beverage.
Package Case Study
| May 2, 2013

New HDPE bottles for new Kefir

Bio-tiful Dairy has a brand new bottle with shrink sleeve label for its new range of organic dairy drinks.
Redesign stresses vitality.
Package Case Study
| May 2, 2013

Vittel redesign stresses vitality

In the highly competitive market of Natural Mineral Waters, Vittel, the 150 year-old brand, needed to reinforce its positioning on the concept of vitality and emphasize those qualities on its brand and packaging design.
Column/Opinion
| May 2, 2013

Analyzing Budweiser’s bowtie can

Has Budweiser gotten bent out of shape over nothing, or are contoured cans the shape of things to come?
Package Case Study
| May 1, 2013

Energy drink takes flight in slim, aluminium can

New Fuga beverage—a mix of energy and herbal ingredients—launches in a slim, 12-oz aluminium can that provides consumer appeal and recyclability.
Package Case Study
| May 1, 2013

Miller Time reinvented with sleek, easy-grip bottle

MillerCoors uses package design as a tool to influence the beer category, launching a sleek, contoured bottle for its Miller Lite brand that reinvents the drinking experience.

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