Package Case Study

Craft beers get colorful update for 25th anniversary

Gordon Biersch Brewing Company redesigns the package graphics for its German-style craft beers, with colorful hues and a custom cap with a debossed, textured logo.
44 Best Package Designs: 2015
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.
Package Case Study

Fresh-picked bottle design for Welch's new juice

With label graphics that appeal to the farm-to-fork product lover and a sophisticated bottle shape that provides a premium appearance, easy pouring, and operational efficiencies, packaging for Welch’s new Farmer’s Pick 100% Juices is delivering multiple benefits to both the consumer and the packager.
Package Case Study

Shrink-sleeve energizes health shot

Providing tamper-evidence and high graphic impact, a gravure-printed polyvinyl chloride shrink sleeve for Aliso Viejo, CA-based Zazen LLC’s line of herbal pain-relief drinks provides the pizzazz needed to compete in a crowded category.
Alumi-Tek aluminum bottle unveiled by Canned Water 4 Kids.
Package Case Study

Aluminum bottles unveiled at CW4K

At Canned Water 4 Kids, joining the 12-oz aluminum can is a sleek 16-oz reclosable aluminum bottle.
DOUBLE ACTING. Using tooling like this, the 20-head capping system now running in Truesdale, MO, pushes the aluminum capsule down onto the top of the bottle and also gently rolls on the cap, in the process forming the cap threads and tamper-evident band.
Machine Case Study

Coca-Cola masters ROPP cap on aluminum bottle

Groundbreaking work with roll-on pilfer-proof technology has helped Coke move from an impact-extruded aluminum bottle to a much lighter drawn and ironed bottle.
Materials Product Brief

Seufert: Secondary transparent packaging

Designed for bottles featuring three concave lenses on a triangular base; the clear packaging allows brands to display products to full effect.
Hard cider stands out in a relaunch.
Package Case Study

Hard cider stands out in relaunch

Glass packaging is helping Oliver Winery differentiate its BeanBlossom Hard Cider in an increasingly competitive category.

New design for Tang energizes, refreshes

New graphics for Tang orange powdered breakfast drink, from Kraft Foods, build on the brand’s iconic reputation as the astronauts’ drink of choice while giving it a new relevance geared toward a new generation of fans.
Barrier PET bottle for skinnygrape.
Package Case Study

skinnygrape expands to 330-mL barrier PET

Andrew Peller Ltd., a leading producer and marketer of quality wines in Canada, has introduced skinnygrape spritzers, a popular low-calorie spritzer in a sleek-looking premium 330-mL barrier PET bottle.
Package Case Study

Diageo's Tanqueray Old Tom gets new life

A limited edition of Diageo’s Tanqueray Old Tom gin features label graphics that retain some classic elements of the former design while refreshing others.


Subscribe to Beverage


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.