Each fall, wine and spirits marketers come up with unusual and decorative holiday gift boxes for their products. Few of this year's crop are as unusual as the one produced by Mid-Cities Paper Box (Bell Gardens, CA) for 750-mL bottles of four varietals from Robert Mondavi Winery of Oakville, CA.
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Pace Foods, the San Antonio-based salsa producer, has gotten a lot of mileage out of a series of television commercials emphasizing its Tex-Mex heritage and deriding the competition's product for being made "in New York City?!!" In the same vein, Chi-Chi's, Inc., the Mexican restaurant chain headquartered in Louisville, KY, has an amusing TV commercial for its retail-packed salsa in which the ceo of some unnamed competitor asks his managers whether the company should make salsa or oven mitts.
A patented p-s label applicator designed for large petroleum and petrochemical labels has been introduced by Label-Aire (Fullerton, CA). Can produce labels up to 13" wide with a placement accuracy of ±1/16" for roll or fanfold labels at speeds to 30 labels/ min.
From an InterBev show that was nearly devoid of new primary packages, paperboard multipacks for cans and bottles showed creativity. International Paper (Purchase, NY) not only displayed its Triton carrier (see PW, June, '94, p.