Package design plays a key role in a launch this summer of three Cottonelle bath tissue products from Scott Paper, Philadelphia, PA: a hypoallergenic bath tissue, a tissue with baking soda, and a moistened personal wipe containing aloe.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
The camel's nose got under the tent when the Supreme Court overturned the federal law banning alcohol content on beer labels. Now, the Competitive Enterprise Institute (CEI), a Washington, D.C.-based think tank, has petitioned the Bureau of Alcohol, Tobacco and Firearms to allow companies to make health claims on alcoholic beverage labels.
In mid-July, U.K.-based joint venture Carlsberg-Tetley PLC introduced Tetley's Draught beer in 500-mL aluminum cans. The brew's new can graphics sport cream colors that depict the decorative huntsman roundel popular on beer taps in British pubs.
Almost all packagers decry increases in corrugated costs. Users of paper and plastics find those package materials aren't far behind. These materials are most often targeted by purchasers developing strategies to hold the line on costs, according to an ex