"Everything about it is contemporary and forward-thinking, from the design of the package to the taste itself." That's what Bacardi Imports' director of marketing Alfredo Piedra has to say about Bacardi Lim*n, a 70-proof clear citrus rum that rolled out nationwide last month with more than $11 million in advertising and marketing support.
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Vf/f/s system helps Fontina Foods increase sales threefold and expand its product line for foodservice/institutional customers. Eight-month equipment payback is projected due to selling product in flexible pouches rather than HDPE pails.
HiPERTUF(TM) polyester resins from Shell Chemical (Akron, OH) are homopolymer 2ƾ dimethyl naphthalate-based polyethylene naphthalate (PEN), which provide a number of benefits over PET, including hotter fill temperatures, better chemical resistance, and improved gas and UV barriers.