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Beverage

The new water-based formula for WaterSeal Ultra allows the use of    pearlized blue HDPE containers, an F-style 1-gal jug and a
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Premium is as premium does

New Thompson's Ultra Water Seal employs pearlized HDPE containers and a variety of handsome labels to communicate the product's improvements.
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Packagers say systems up to date

The average packaging system is either state-of-the-art or comparable to the top 10% in its industry. So says a survey of 434 packagers conducted by Industry Insights for the Packaging Machinery Manufacturers Institute (Arlington, VA).
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Tetra Pak takes a systems approach to plastics packaging

When the world's largest international packaging supplier decides to expand into new packaging markets, packagers around the world-as well as the competition-had better take notice.
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Beverage containers dominate DuPont awards

A flexible beverage container and a hot-filled, shelf-stable juice pouch stand out at the ninth annual DuPont awards competition. Environmental categories and international entries again prove distinctive.
Both Molson Ice and Coors Extra Gold beers have added the alcohol content by volume to their labels, albeit subtly. Will others
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Alcohol content labels coming to a head

The BATF is set to issue a proposal on how alcohol content can appear on beer labels. Many brewers strongly oppose mandatory labeling.
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Beer design evinces local flavor

While regional brewers can never compete with huge ad budgets of the majors, they can play the home town advantage. Vancouver Island Brewery, Victoria, British Columbia, Canada, did just this when it had prepress house Image Pac (Richmond, B.C., Canada) design new corrugated 6- and 12-pack boxes, introduced in January '95.
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Mayfield milks nostalgic design

Now that Coca-Cola has awakened marketers to the power of nostalgia with its retro-style plastic bottles for Coke and Sprite, nostalgic package design is extending to the dairy category, too.
Side by side, the true contour (right) has a convex label panel that requires a shrinkable label. The straight-wall contour (le
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Mexican Coke bottler gets in shape

Coca-Cola's 'true contour' PET bottle is a big success in several parts of Mexico. Promotora blow-molding plant decorates with a shrink label of OPP applied with glue.
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Labels fly in new package

The packaging for Seattle-based coffee marketer Park Bench's newest endeavor is for the birds. Literally. Using a unique label that replicates John J.
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Winners combine performance with appeal

In its annual effort to recognize innovative users of its OPP flexible packaging film and Label-Lyte® face stocks, Mobil Films Div. (Pittsford, NY) handed out two Golden Mummy and three Pyramid awards at Pac-Ex in Toronto this past September.

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