After seeing its unique Mentadent toothpaste soar to $90 million in sales, Chesebrough-Ponds, Green-wich, CT, is now marketing Mentadent dual-action mouthwash.
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Milwaukee-based Miller Brewing Co., a subsidiary of Philip Morris Cos., Inc., is testing new packaging for Miller Genuine Draft in Alabama, Arkansas, Louisiana, Mississippi and Albany, NY.
"Everything about it is contemporary and forward-thinking, from the design of the package to the taste itself." That's what Bacardi Imports' director of marketing Alfredo Piedra has to say about Bacardi Lim*n, a 70-proof clear citrus rum that rolled out nationwide last month with more than $11 million in advertising and marketing support.
Despite evidence to the contrary and opposition by some environmentalists, bottle bill proponents remain determined to push a national forced deposit law through Congress.
Packagers are delighted with what they've heard about new post-consumer plastic resin rules expected this fall. Data requirements will be clearer and more specific so retesting will be minimized.
Vf/f/s system helps Fontina Foods increase sales threefold and expand its product line for foodservice/institutional customers. Eight-month equipment payback is projected due to selling product in flexible pouches rather than HDPE pails.
New logistics software helps First Brands configure retail display pallets cost efficiently, lowering labor and freight costs by 50% and 30%, respectively.
A 182-page, four-color catalog includes photos, prices and descriptive information on more than 3걄 bottles, jars, vials, pumps, sprayers and drums available from Berlin Packaging (Chicago, IL).