Beverage

News
| March 21, 2013

PET water bottles: recycling grows, while weight drops

New studies show that the recycling rate for bottled water reached nearly 39% in 2011, while amount of PET plastic used in bottled water containers continues to drop.
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The Aseptic Edge makes its U.S. debut in a SunOpta product.
Package Case Study
| March 8, 2013

SunOpta unveils new look in aseptics

The first product in the Aseptic Edge format is now available to U.S. consumers and is being showcased at the Natural Products Industry Expo West in Anaheim, CA, March 7-10.
Del Monte's new Occasions line of fruit drinks.
Package Case Study
| March 6, 2013

Del Monte unveils new line of juice drinks

Del Monte has introduced a new product range called Del Monte Occasions.
Package Case Study
| March 4, 2013

Kraft continues to build on liquid water enhancer success

Kraft creates a liquid version of its Crystal Light beverage mix, packaging it in a portable, pocket-sized container decorated with vibrant rays of color.
Custom PET bottle for Sneaky Pete's oat beverage.
Package Case Study
| March 4, 2013

New custom PET bottle for oat beverage

Scheduled for launch in April is a new, custom bottle for an unusual oat beverage from Butler, NJ-based Sneaky Pete’s.
Package Case Study
| March 1, 2013

HONEST Fizz artwork offers 'a serving of fun'

Packaging for new HONEST Fizz, a line of naturally sweetened sodas from Honest Tea, uses whimsical product shots and lots of bubbles to convey fun and effervescence.
Arizona's first seasonal canned beer series.
Package Case Study
| February 27, 2013

Arizona’s first seasonal canned beer series

SanTan Brewing Co., one of Arizona’s fastest growing breweries and a leader of the Arizona canned craft beer revolution, is launching an exciting new CanVenture: Arizona’s first ever seasonal canned beer series.
1 - Abita Brewing
Feature Article
| February 26, 2013

Cans are catching on

Beer, mead, sparkling water, energy drinks—the marketers behind these and other beverages are lately finding aluminum cans very much to their liking.
Package Case Study
| February 20, 2013

Nutritional drink differentiates through clean simplicity

Health drink Rumble distinguishes itself in the crowded functional beverage category through a clean, uncluttered design with artwork chosen to appeal to the emotions.
Package Case Study
| February 11, 2013

Diet Double-Cola's turn for a refresh

Ionic cola brand gets new can and carton graphics that reflect its personality—‘ a little out of the ordinary, friendly, handcrafted, and different from other big-name colas.’

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