Beverage

Package Case Study
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Bottle true to moonshine's roots

Profiled on reality show “Moonshiners,” Tim Smith’s Climax Moonshine whiskey goes legit, launching in a bottle that reflects his unique story and the culture of moonshining.
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42 Best Package Designs: 2014 edition
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Package Case Study
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Pepsi promo can tells consumers to 'blipp it'

Pepsi launches an interactive mobile marketing campaign around Super Bowl 2015 that lets consumers ‘blipp’ to enter sweepstakes and take a virtual picture with an NFL player.
Phil Hurst, CEO, Truett-Hurst, Inc.
Column/Opinion
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A toast to wine pack innovation

Phil Hurst is CEO of Healdsburg, CA-based Truett-Hurst, Inc., a wine company that in the last couple of years has introduced several new products in unique packaging formats: a paper-wrapped bottle, a molded paper bottle, and a square glass bottle, among them.
WestPack 2014: Squeezy Straw - Barton Innovation Group
Video |

WestPack 2014: Squeezy Straw - Barton Innovation Group

Single-serve patented dispensing technology aims to produce a low-cost, easy-to-use package for flowable liquid products such as water, energy beverages, etc. Patent is available for license. No restrictions on size, shape, amount of product or product itself.
Package Case Study
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Absolut unveils first state-inspired vodka

With a warm, spicy character, Absolut Vodka’s Limited Edition Absolut Texas variety uses package graphics featuring a modern spin on iconic Texas imagery.
Package Case Study
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MillerCoors first to add more detailed nutritional labeling

MillerCoors takes advantage of new voluntary on-pack nutritional labeling guidelines for alcohol to market Miller64, ‘the ideal beer choice for people living a balanced lifestyle.’
The Kronenbourg paperboard multipack in France is produced by MWV.
News
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Carlsberg Circular Community formed to rethink packaging

Carlsberg joins with global suppliers to develop packaging that reduces reliance on natural resources while still appealing to consumers, using the Cradle-to-Cradle platform.
Package Case Study
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Video: New Bud Light Cool Twist reclosable bottle

Using patented bottle technology, the new Bud Light Cool Twist 16-oz reclosable aluminum bottle features a sleek, innovative package design.
Package Case Study
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New Coke bottle for U.K. is lightest 330-mL ever

Design technology investments and changes in the glass-forming process by U.K. glass manufacturer results in 190-g weight for 330-mL bottle.
Off the Shelf: New bottle and labels for Baileys
Video |

Off the Shelf: New bottle and labels for Baileys

Diageo's famous Baileys cream liqueur underwent a significant redesign this past year, and now the glass bottles are much more slender while the paper labels are of the pressure-sensitive variety.

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