A recent study on American wine purchasing shows that glass wine bottles play a key role in determining which wine is purchased. Marketers considering dropping glass in favor of some other packaging material would do well to analyze the study-perhaps even duplicate it in their own product categories-before making a move.
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Modern technologies and processes are producing new versions of familiar food products that are tastier, more healthful or more nutritious. But because their composition may change significantly, these foods may not be called by their traditional names under current Standards of Identity (SI).
Claiming a first in the wine industry, Domaine St. George Winery introduced a holographic wine label on its Domaine St. George brand this April. "There's been a revolution in wine packaging," says Jan Wells, spokesman for the winery.
Polypropylene bottle earns top award by providing functionality and contact clarity for cocktail mixes sold for on-premise use. Other easy-to-use containers also won awards, as did containers differentiated by decoration.