This year, Canandaigua Wine Co., Canandaigua, NY, began shipping its Almaden® wines in 50 SKUs with clear pressure-sensitive labels that provide a distinctive appearance against the clear glass bottles.
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When it came time for Tayland Cellars to bottle new L'Ecosse wine, original was the operative word. Since the wine is made from grapes that originated in the French region where Joan of Arc was born, the label depicts a nouveau-like illustration of the heroine.
The 375-mL Tuscan is a new glass bottle from Caliber Packaging (Cerritos, CA) designed for wine and pourable foods. It has a 28-mm bar top finish and can be packed into 12-pack reshipper cartons, or into bulk layers upon special request.
Montevina Winery's new Cucina Mista wine has a label that is especially refreshing for its simple rustic appeal. Italian for "kitchen mix," the wine is a blend of 20 different red table wines produced by this St.
A 97-year-old Napa Valley winery is embracing today's latest environmentally-sound technology to protect wine bottles it ships in pairs across the country via small-parcel carriers as part of its wine society program.
A recent study on American wine purchasing shows that glass wine bottles play a key role in determining which wine is purchased. Marketers considering dropping glass in favor of some other packaging material would do well to analyze the study-perhaps even duplicate it in their own product categories-before making a move.
Modern technologies and processes are producing new versions of familiar food products that are tastier, more healthful or more nutritious. But because their composition may change significantly, these foods may not be called by their traditional names under current Standards of Identity (SI).