A 97-year-old Napa Valley winery is embracing today's latest environmentally-sound technology to protect wine bottles it ships in pairs across the country via small-parcel carriers as part of its wine society program.
E-BOOK SPECIAL REPORT
44 Best Package Designs: 2015
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.
A recent study on American wine purchasing shows that glass wine bottles play a key role in determining which wine is purchased. Marketers considering dropping glass in favor of some other packaging material would do well to analyze the study-perhaps even duplicate it in their own product categories-before making a move.
Modern technologies and processes are producing new versions of familiar food products that are tastier, more healthful or more nutritious. But because their composition may change significantly, these foods may not be called by their traditional names under current Standards of Identity (SI).
Claiming a first in the wine industry, Domaine St. George Winery introduced a holographic wine label on its Domaine St. George brand this April. "There's been a revolution in wine packaging," says Jan Wells, spokesman for the winery.