Montevina Winery's new Cucina Mista wine has a label that is especially refreshing for its simple rustic appeal. Italian for "kitchen mix," the wine is a blend of 20 different red table wines produced by this St.
E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
A recent study on American wine purchasing shows that glass wine bottles play a key role in determining which wine is purchased. Marketers considering dropping glass in favor of some other packaging material would do well to analyze the study-perhaps even duplicate it in their own product categories-before making a move.
Modern technologies and processes are producing new versions of familiar food products that are tastier, more healthful or more nutritious. But because their composition may change significantly, these foods may not be called by their traditional names under current Standards of Identity (SI).
Claiming a first in the wine industry, Domaine St. George Winery introduced a holographic wine label on its Domaine St. George brand this April. "There's been a revolution in wine packaging," says Jan Wells, spokesman for the winery.