The beer industry may seek government permission to include a benefits statement, as well as the mandatory warning, on beer labels. According to Craig Purser, director of industry affairs for the National Beer Wholesalers Assn., brewers are waiting to see if the wine industry wins approval of its request for a benefits statement.
CCL Label (Itasca, IL) has released a series of brochures. The first, an eight-page "Guide to High Impact Labeling," provides a general overview of the company and its line of labels for the personal care, pharmaceutical, promotional, food and beverage, and wine industries.
To broaden the appeal of Mogen David chillable red wines, San Francisco-based The Wine Group chose design firm SBG Enterprise (San Francisco, CA) to update the packaging with a more contemporary look without alienating the product's current loyal following.
"The perfume bottles which grace a dressing table and the beverage bottles which languish in the cupboard speak volumes about their owners," writes Mary Lewis of London-based design consultancy Lewis Moberly.
The Printing Industries of America (Alexandria, VA) recently named its Benny winners, which are the Best of Category winners in the 1997 Premier Print Awards, a prestigious worldwide graphic arts competition.