To broaden the appeal of Mogen David chillable red wines, San Francisco-based The Wine Group chose design firm SBG Enterprise (San Francisco, CA) to update the packaging with a more contemporary look without alienating the product's current loyal following.
CCL Label (Itasca, IL) has released a series of brochures. The first, an eight-page "Guide to High Impact Labeling," provides a general overview of the company and its line of labels for the personal care, pharmaceutical, promotional, food and beverage, and wine industries.
The Printing Industries of America (Alexandria, VA) recently named its Benny winners, which are the Best of Category winners in the 1997 Premier Print Awards, a prestigious worldwide graphic arts competition.
The National Food Processors Assn. (NFPA) has told FDA its proposed rule on net quantity of contents compliance is "flawed in several key areas." The proposed rule establishes procedures for evaluating whether the label declaration of contents matches actual contents.
"The perfume bottles which grace a dressing table and the beverage bottles which languish in the cupboard speak volumes about their owners," writes Mary Lewis of London-based design consultancy Lewis Moberly.
This year, Canandaigua Wine Co., Canandaigua, NY, began shipping its Almaden® wines in 50 SKUs with clear pressure-sensitive labels that provide a distinctive appearance against the clear glass bottles.
When it came time for Tayland Cellars to bottle new L'Ecosse wine, original was the operative word. Since the wine is made from grapes that originated in the French region where Joan of Arc was born, the label depicts a nouveau-like illustration of the heroine.
The 375-mL Tuscan is a new glass bottle from Caliber Packaging (Cerritos, CA) designed for wine and pourable foods. It has a 28-mm bar top finish and can be packed into 12-pack reshipper cartons, or into bulk layers upon special request.