"The perfume bottles which grace a dressing table and the beverage bottles which languish in the cupboard speak volumes about their owners," writes Mary Lewis of London-based design consultancy Lewis Moberly.
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This year, Canandaigua Wine Co., Canandaigua, NY, began shipping its Almaden® wines in 50 SKUs with clear pressure-sensitive labels that provide a distinctive appearance against the clear glass bottles.
When it came time for Tayland Cellars to bottle new L'Ecosse wine, original was the operative word. Since the wine is made from grapes that originated in the French region where Joan of Arc was born, the label depicts a nouveau-like illustration of the heroine.
The 375-mL Tuscan is a new glass bottle from Caliber Packaging (Cerritos, CA) designed for wine and pourable foods. It has a 28-mm bar top finish and can be packed into 12-pack reshipper cartons, or into bulk layers upon special request.
A 97-year-old Napa Valley winery is embracing today's latest environmentally-sound technology to protect wine bottles it ships in pairs across the country via small-parcel carriers as part of its wine society program.
Montevina Winery's new Cucina Mista wine has a label that is especially refreshing for its simple rustic appeal. Italian for "kitchen mix," the wine is a blend of 20 different red table wines produced by this St.
A recent study on American wine purchasing shows that glass wine bottles play a key role in determining which wine is purchased. Marketers considering dropping glass in favor of some other packaging material would do well to analyze the study-perhaps even duplicate it in their own product categories-before making a move.