When Big Rock Brewery decided to redesign its packaging late last year, the Calgary, Alberta, Canada-based company wanted to build brand awareness and develop a cohesive look for its nine specialty brews.
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The Bureau of Alcohol, Tobacco and Firearms has decided not to pursue its earlier proposal to change the net contents statement on wine labels. BATF had proposed allowing the net contents to be expressed in centiliters as an alternative to milliliters, but the majority of those who submitted comments on the proposal said it would be too confusing to consumers.
Sleevit® packaging sleeves from Pactiv Inc. (Lake Forest, IL) protect delicate surfaces from abrasion while allowing product visibility. Sleeves are made from 1/8" PE Astro-Foam® sheet die-cut to stretch into diamond-shaped mesh vents.