Tea

Package Case Study
| November 28, 2010

Exquisite printing on cans delivers the sophistication for Admiral Iced Tea

A good category audit can uncover opportunities that might not seem readily apparent when the goal is to break into a crowded category with a new product.
E-BOOK SPECIAL REPORT
45 Best Package Designs
45 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs.
NO-LABEL LOOK
Package Case Study
| November 28, 2010

Savvy marketers are leaning on value-added labels

Market niches are becoming more defined, with shorter production runs. With a shift in thinking, brands can improve ‘pickup power’ via an under-leveraged portion of the package—the label.
Sweetleaf
Package Case Study
| October 10, 2010

Established stevia brand refreshes packaging for greater green mileage

100% recycled material and a smaller package size reflect Wisdom Natural Brands’ commitment to the environment.
OFF THE SHELF: Digital printing suits organic teas
 Video | July 30, 2010

OFF THE SHELF: Digital printing suits organic teas

Editor Pat Reynolds shows how BOPP labels printed on a digital printer are just the ticket for a line of organic teas marketed in stylish tin containers.

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