Tea

Package Case Study
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Retro colors and patterns put 'glee back in tea'

Belgium's Barú Chai Tea line is a "pure, rich and honest, funny and crazy" mixture of tea and chocolate.
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42 Best Package Designs: 2014 edition
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Aseptic R&D/co-packer team helps brands blossom
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Aseptic R&D/co-packer team helps brands blossom

Flavours, Inc. helps bring aseptic and nutritional products to market in a new facility that handles everything from pilot test batches to full commercial production runs.
Package Case Study
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Tea redesign reflects growing sophistication of organics consumers

For Choice Organic Teas, the redesign of the packaging for its Original tea line could be likened to polishing a gem.
Package Case Study
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Honey-sweetened, natural attributes lead beverage bottle redesign

Just several years after hitting the market, the Honeydrop brand of honey-sweetened, natural beverages has undergone a makeover.
Package Case Study
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Exquisite printing on cans delivers the sophistication for Admiral Iced Tea

A good category audit can uncover opportunities that might not seem readily apparent when the goal is to break into a crowded category with a new product.
NO-LABEL LOOK
Package Case Study
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Savvy marketers are leaning on value-added labels

Market niches are becoming more defined, with shorter production runs. With a shift in thinking, brands can improve ‘pickup power’ via an under-leveraged portion of the package—the label.
Sweetleaf
Package Case Study
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Established stevia brand refreshes packaging for greater green mileage

100% recycled material and a smaller package size reflect Wisdom Natural Brands’ commitment to the environment.
OFF THE SHELF: Digital printing suits organic teas
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OFF THE SHELF: Digital printing suits organic teas

Editor Pat Reynolds shows how BOPP labels printed on a digital printer are just the ticket for a line of organic teas marketed in stylish tin containers.

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